BY CARRIE LAFRENZ - AFR
It is always a conundrum for high-profile athletes: what type of business do they pursue after their exit from the sporting field?
But for Australian cricket legend and former captain Ricky Ponting, his next play in business is extremely personal.
But for Australian cricket legend and former captain Ricky Ponting, his next play in business is extremely personal.
Click below to read the AFR exclusive article
Although Mr Ponting was a long-time brand ambassador for vitamin maker Swisse Wellness, and more recently was involved with betting agency BetEasy, his new business – Ponting Wines – is his first big venture since his retirement from international cricket in 2012.
With names like "Mowbray Boy" pinot noir 2019 (a nod to his youth club) and "The Pinnacle" shiraz 2017 (honouring the Ashes), Ponting is hoping to capture sales from wine lovers and cricket fans alike.
"We have left no stone unturned with this business," Mr Ponting told AFR Weekend.
"When you have got your name on something and it's out there for everyone to see, you have to ensure it does well; that is also why we have involved ourselves with the people we have. We see ourselves as a premium product and premium brand."
With names like "Mowbray Boy" pinot noir 2019 (a nod to his youth club) and "The Pinnacle" shiraz 2017 (honouring the Ashes), Ponting is hoping to capture sales from wine lovers and cricket fans alike.
"We have left no stone unturned with this business," Mr Ponting told AFR Weekend.
"When you have got your name on something and it's out there for everyone to see, you have to ensure it does well; that is also why we have involved ourselves with the people we have. We see ourselves as a premium product and premium brand."
This is an excerpt from an exclusive feature from the Australian Financial Review. Read the full article written by senior AFR reporter, Carrie LaFrenz here.
Discover Ponting Wines and shop the collection online (free delivery Australia wide).
